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Gupshup x Meta Who kNEW, Now you KNOW

Project

Who kNEW, Now you KNOW

Client

Gupshup x Meta

Creative Direction

Sister Wolf

Video Editing

Sister Wolf

Script

Gupshup

Produced

Sister Wolf

Who kNEW, Now you KNOW is a short-form video series for Gupshup x Meta. This was full creative overhaul of an existing campaign, including visual identity, music selection, and editorial pacing. Designed to live natively within WhatsApp's brand world. Campaign produced in both English and Portuguese.

Paula Wolf

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I'm a video editor and creative director based in Austin, TX. I work with brands and agencies to shape campaigns that land — handling everything from creative strategy to the final edit.

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