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Gupshup x Meta

Project

Video Campaign

Client

Gupshup x Meta

Creative Direction

Sister Wolf

Script

Gupshup

Produced

Sister Wolf

Video Editing

Sister Wolf

Gupshup x Meta #EveryConversationMatters

Gupshup's debut brand film. An emotional, human-centered campaign that took an unconventional approach. Built around a single question: what does it mean when a conversation changes something? Prioritizing human moments over product features, the film communicates the real impact of the platform. Creative direction led by Sister Wolf in partnership with Meta. Produced in English and Portuguese.

Campaign received press coverage across India.

Paula Wolf

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I'm a video editor and creative director based in Austin, TX. I work with brands and agencies to shape campaigns that land — handling everything from creative strategy to the final edit.

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